How does whitelisting help with deliverability?
Whitelisting programs like the Return Path Certification program are the latest development in the war against spam, phishing and online fraud. Most experts agree that spam accounts for a huge percentage of email sent and that volumes continue to rise. These huge volumes of spam frustrate consumers but also create serious problems for Internet Service Providers (ISPs) and email marketers. Email whitelisting programs are designed to provide senders, receivers (ISPs) and consumers with a trusted solution that helps them effectively identify legitimate mail and provide improved delivery of your email to the inbox. Certification ensures that legitimate email gets delivered, while allowing ISPs to aggressively target spam without the concern of blocking the permission-based email consumers want.
