How does Xamplify improve upon existing psychological segmentation?
Xamplify’s software represents the first integration of psychometric principles into a commercial CRM technology. The Xamplify Profiler improves the accuracy of prediction of CRM customer models through efficiently and quickly constructing real-time models from dual data sets: (i) transactional and/or other behavioral data and/or demographic data, associated with (ii) empirical or extrapolated psychometric profiles. The combination of these data sets places customers’ behavior (what they do) in the context of their fundamental motivations (why they do it). This provides businesses with deeper, more actionable, more opportunistic and more confident predictions for selling opportunities.
