How has Adlabs differentiated itself from others?
Adlabs has acquired a distinctive identity from other cinema brands through a series of brand innovations such as the introduction of OJO, an animated character that functions as a brand mascot, or Crime Time, animated short-films introduced to increase entertainment value, and Moviemania which provides interesting information about movies beyond what is available to the viewer. After pioneering the IMAX technology in India and reinventing the cinema experience, Adlabs Cinemas recently launched in partnership with the worldwide Cinema Park Network – Asia’s first multi-sensory cinema experience in India – a six-dimensional show – in Agra. We also regularly introduce special shows of world cinema and Oscar specials. We are also the only cinema that shows both 3D and 6D formats. Do you think corporates will soon dominate the Indian film industry? The Indian film industry — with all its facets, has historically been a fragmented segment, dominated by a few families and individuals. Corpora
