How important are search engines? Do I really need a good ranking in a search engine?
We believe the facts speak for themselves. Consider the following results of current Internet studies: Search engines are the top way consumers find new web sites online, used by 73.4% of those surveyed. Search engines are the top information resource Americans use when seeking answers. When searching answers to questions, search engines are used more than any other option including: consulting friends, using books, encyclopedias or dictionaries, going to the library, reading newspapers or magazines or looking something up in the yellow pages. When users are looking for products online, they are far more likely to type the product name into a search engine rather than go into a “shopping” channel or click on ads. Nine out of ten web users visit a search engine or a website with search options on a “religious-like basis.” These sites also command the most amount of time, with surfers spending an average of an hour and a half in and around the site.
