How important is the games section for Netlog?
Netlog: The games show how we identify ourselves as a network. It is about meeting new people. Playing social games online is a great way to meet people and a great opportunity for people to exchange and connect. Games lower the threshold to communicate. If I challenge somebody in a game or steal your crops it is the first step to start communication. We see games as a way to increase user engagement and, of course, to monetize our users. Also it is a way to support our strategy to position Netlog as a network where you meet new people instead of staying in touch with people you know like you do on Facebook. SGO: What kinds of games are currently popular on Netlog and why do count gaming activity in terms of unique game play sessions? Netlog: The traditional games are popular: farming, mafia games and football games. But I think it is too early to draw conclusions, we are constantly adding games that we hope will match and will monetize well. We try to find games that are the perfect m
