How is a search engine different from a directory?
Directories are like on-line phone books that use human editors to categorize Web sites by industry, subject matter, and region. The search engines then use these directory listings in their results. The most used directories are Yahoo!, LookSmart and Open Directory Project. There are many, many search engines, most of which pull from these three directories. Getting your site properly listed in the directories is crucial to getting top-rannking search engine returns for your campaigns. Visit the Directory Submissions page to find out how Optimized eMarketing can help you get the most from your directory submissions.