How is CSR defined, and why is this concept so important in today’s economic climate?
Al Gore’s book An Inconvenient Truth awakened us to how our lifestyles and business practices negatively impact our world. These changes will not go away. Access to natural resources, energy and talent are limited and costly. Companies are seeking new business solutions that address profits, the environment and society or the “triple bottom line.” Business understands profits and environmental laws and that it is no longer acceptable to do no harm; they must now be responsible to do some good for their employees, the environment and their community. Companies are seeking business solutions that will allow them to build good practices and to make a positive impact on the community and society. They are looking for green solutions that will increase their profits, develop their brand value and demonstrate their CSR. Bottom line CSR is a business opportunity. Actively supporting social responsibility is helping companies positively shape their public image and reputation. A 2003 Stanford
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