How is Global Competition Driving the Internationalization of Corporations & Investment?
We are currently in a historic place–Asia is a leader in the news and entering the realm of foreign markets. The question of how hard it will be for Asian companies to expand beyond familiar territory surfaces, and the concept of global competition comes to mind. Does China have the resources necessary for success in global markets? Ni Xiangyu of the Tianjin Economic Technological Development Area addressed the issue of local businesses internationalizing by explaining that most local businesses in China are small or medium-sized, and that it would take time for them to globalize. Ni stressed that it is important for the Chinese government to encourage these businesses to expand past the comfortable domestic boundaries of China. Shaun Rein, Managing Director of China Market Research Group, shared his thoughts on the three main ideas that China and other Asian countries should focus on as they expand: branding, HR issues, and globalization. China is currently selling on price, and Rein
