How is the PollingPoint panel recruited? What type of validation is conducted?
The goal of our recruitment is to create a large and diverse panel, which enables to accurately survey the U.S. population, and virtually any subset of the U.S. population. Our proprietary online panel community is branded PollingPoint. YouGovPolimetrix employs a double opt-in process to recruit and confirm all panelists. We typically create recruitment campaigns targeting specific demographic groups, and then leverage Google AdWords to position these recruitment surveys alongside relevant search results (for example, a recruitment survey designed to recruit men might be focused on which team will win the NBA playoffs and that campaign would appear in the advertisements alongside a Google search focused on the NBA or the NBA playoffs). At the end of the recruitment survey, a potential panelist is invited to join our panel. If the potential panelist responds affirmatively to the request. YouGovPolimetrix then sends out a confirmatory email to the respondent.
