How is working at Best Western different from working for other hotel management companies in Asia?
We are only licensing our brand and providing sales and marketing support, we do not manage the hotels. Member hotels monitor room rates, room type and room status through the Best Western member’s website which carries real-time information and has a user friendly interface to make operation easily. As well, we have the famous Best Western frequent guest scheme, Gold Crown Club International, which has over 4 million members worldwide and provides rich rewards with our business partners including airline companies and retailers. What qualities do you seek in the people you hire? Organizational ability, creativity and service consciousness. Unlike other international hotel groups, Best Western organizes various marketing promotions, training, and sales programs for our member hotels. All of these programs require that our staff have organizational ability, creativity, and service consciousness to achieve this. How do you see domestic Chinese travelers shaping Best Western’s brands over
