How long does the optimization process take?
This depends on the site we are given to work with and the requirements to reach the top positions. A 5 page site in a low competition area will obviously take less time than a 300 page site competing for highly competitive terms. Generally speaking however, an average promotion (20 page website with moderate competition) would take approximately 2 weeks for site-optimization, a month or so for link-building and up to 3 months or so to attain rankings. You will undoubtedly see improvements after just the optimization alone however the added weight of the incoming links won’t be applied for a month or so after they are established.