How many cars must Jaguar Land Rover build to be profitable?
There is no special number. It depends how well you play the component sharing game, and how good you are at price positioning. Our XJ will make good money at 15,000 to 18,000 units annually. We want to expand, of course, but not at the expense of profitability. Where do you see the best expansion potential? We must exploit the premium market better. Our segment and regional market shares are still small. We don’t have a full line-up; you might see space between the Range Rover Sport and the smaller Range Rover that we’ll launch next year. We don’t yet have all the engines we need. We’re also working on a Jaguar roadster, and thinking about another small Jaguar. There are many opportunities. Are you deliberately moving the Range Rover and Land Rover brands further apart? We believe these two share much DNA, but they have somewhat different characters. Range Rovers are luxurious and can command a premium; Land Rovers have a more practical toughness about them. They’ll always be related,
