How many different names can one type of printing have?
variable information printing, personalized printing, personalized publishing, variable data printing, customized printing, database publishing, on-demand printing, 1:1 publishing, and many more. It’s a lot like mail merge (yes, like with your word processing software) but on a larger scale. Variable Data Printing (VDP). There’s no doubt about it, VDP has become the focal point of income generation for commercial printers. In theory, VDP allows for printing customized promotional materials that could possibly double or even triple response rates.
