How should a BRAND behave in a competitive market..?
This was selected as Best Answer When you browse the aisles of your favorite stores, you tend to gravitate toward brands you know. It’s no different for retailers and retail store buyers. Getting buyers to give shelf space to a new product isn’t impossible, but it does require some legwork. To secure real estate in a store, you need to: Make your packaging pop. Offer a quality product that’s also a good value. Brand your product. Promote your product with a marketing and publicity campaign. Know your competition well enough to emphasize your product’s strengths by comparison. Meet your production quotas and deliver on time. Your product needs a clear identity that differentiates it from the competition and highlights how it benefits your target market. To position your product, make a list of your product’s features and how they benefit your customers. Is your product a time-saver? Will it make your customers healthier? Or is it easier to use than your competitor’s product? Buyers look
