How valuable is exposure in the MLS?
Today, 85% of all home buyers start their search online. Not with the phonebook. Not with the newspaper. Online. Where do they go? Most start with either REALTOR.COM or they go directly to the local MLS web site. The MLS (Multiple Listing Service) is a corporation owned and controlled by the local association of REALTORS®. The MLS provides a central system for sharing information on properties for sale in an area so that real estate agents with buyers can match these buyers to properties listed by other agents. All local REALTORS® know that any home listed in the MLS that they would sell to their buyers will provide a commission to compensate them for all the work they perform on behalf of their buyers. Most MLS’s have a public side to their web site that allows any person, whether they are being represented by a buyer’s agent or not, to search through the inventory of homes available in that market. Additionally, REALTOR.COM, the national web site run by the National Association of RE
