How will consumers benefit from a labelling standard?
Labelling claims regarding the presence or absence of genetically engineered ingredients in food will give consumers consistent information to guide them in their food choices. All labelling claims are required to be understandable, informative, not false or misleading, verifiable and compliant with all current Canadian regulations. And since the standard defines terms which are consistent with Canada’s Food and Drug Regulations , and uses a common language to set out the various criteria for the making of claims, it is readily understandable for consumers.