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How will Facebook charge for Facebook Ads?

April 26, 2017Ads charge Facebook

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How will Facebook charge for Facebook Ads?

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Facebook Pages are free, and Beacon is free for organic distribution. When advertisers buy Social Ads they can purchase ads on either a CPC or CPM basis. All Social Ads then will participate in an auction to determine which ones are shown against specific sets of targeted criteria. This will be based both on the highest bid and the relevancy of an ad to the targeted audience.