How will you reinforce the Susan G. Komen mission throughout the race?
From our perspective, we look at the race as a full experience. We see every touch point as a way to engage people with our organization. We have two priorities when we do any event, and those are to empower people with quality resources and to expand opportunities for them to get involved with Komen. We make sure that in everything we do—the Web site, the invitations, the signage, the photos we post, and the videos we run—we reinforce the Komen story. We also want people to walk away with an empowering message about their own health. How many sponsors are participating, and how do you coordinate their involvement? The race series has eight sponsors. The presenting sponsor is Yoplait, and the national series sponsors are American Airlines, Coldwater Creek, Energizer, Ford Motor Company, Fuze Beverage, New Balance, and Ultra Quilted Northern. For the race, we have a dedicated area for sponsors on the Mall where people can come by and engage with them. Some play games, some have photo bo
