I didn see as much advertising, promotion and news coverage for the engagement of Elvis Presely In Concert in my area as I thought there should be. Why?
Promotion is the responsibility of the promoter who represents the particular venue – his contractual obligation, his budget. We offer all the help, ideas, materials, support and encouragement that we possibly can. Promoters can spend only so much on advertising and promotion. Their budgets have to accommodate a great many shows that they handle throughout the year. A big challenge our show has had in some tour cities is that the public does not readily understand what the show is about. Some see the ads and hear the radio commercials and simply dismiss the production as some sort of impersonator show or film festival. It’s a real challenge to make it clear to them that our show really does star the real Elvis Presley (via video), that his own original bandmates are live on stage, and that our show is an astonishingly authentic Elvis concert experience. Often, a promoter’s normal budget for advertising a show isn’t as effective for our show as it is for a show in which the headline per
