Im spending (insert number here) on Google AdWords right now so Im on the first page of search results. Why should I try to get in the regular/organic search results?
What the Google people will tell you is that it all helps. If you are high in the regular (organic) search results it will help the performance of your ad on the paid advertising side of the search result page. If you have a good ad, people are more likely to click your regular link. You’ve probably heard the old bromide that people need to hear a name five times before they really remember it. If you can be on the search engine results page twice, you are two-fifths of the way there! Also, the numbers vary widely, but in general about 90 percent of the clicks on a search engine results page are on the organic side. It’s fine to be on the advertising side, but if you actually do want people to click on your site you are better off on the organic, non-ad side of the results page. One last thing: Nothing against Google, but you have to pay every time someone clicks on your ad. You don’t have to pay anything when someone clicks on a non-ad link result on a search engine results page. With
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