In an increasingly crowded market, what makes Penta different from other bottled water?
The key is distinguishing or differentiating oneself. In bottled water, the market is segmenting into commodity, or price, waters and premium, specialty waters. In the premium, specialty sector, a lot of the products are positioned around fashion. For example, waters from exotic places or in exotic packages. What will distinguish Penta is not the graphics on the package but what the product does to enhance the overall health and well-being of its drinkers. Penta’s unique patented process results in a water with three characteristics: superior purity – no other water is as pure as Penta; a terrific clean and light taste; and most importantly, its patented process results in a water that is more readily and completely absorbed in the body. While Penta’s water comes from the city of Carlsbad, it travels through an 11-hour, 13-step purification process. How do you plan to expand the company’s reach? Going forward, our job – my job – is to reach out to health-and wellness-oriented consumers
