Is frequency capping available?
It is not necessary to frequency cap your campaign on the Jivox network because we have done it for you. We protect your investment by setting a network-wide 2x frequency cap. This means that your ad will not appear more than twice per day to any individual consumer. Studies have shown that ad impressions in excess of 2 to 3 per day are wasted, in that consumers who have not clicked on an ad by the time they’ve seen it twice are extremely unlikely to click on it.
