Is HTML really doomed for b2b email?
Question: I have heard that Outlook 2007 will make HTML messages unreadable. Since I am a business marketer, and I presume most of my readers use Outlook to read business email, does this mean I have to give it up completely and send out only text email from now on? Answer: In a word, no. You do not have to abandon your HTML format, which gives you several advantages over text in terms of reporting, tracking, branding and pull with readers. However, you should review how you use HTML and create a “light” version if you don’t already have a text-only edition. Essentially, Outlook 2007 will not be able to read many HTML functions as effectively anymore, now that Microsoft has replaced Internet Explorer as the HTML rendering device with MS Word, which interprets and renders HTML code less effectively. Consider trading out high-function features such as in-message forms and rich media to create a leaner, more streamlined format using text to report information, describe products or issue c
