Is Ikon Euro-II-fit?
Ford is a leader as far as the environmental norms are concerned. We welcome the Euro II norms. Our plan is to work with the government and give a solution for the environmental problems. There are 50 car models in India. Is there room for Ikon? I think there will be a segment for Ikon which I will call a small premium segment. We will dominate in that segment. Do Indian consumers need a small premium car? India is a large country and the choice varies at various places. We are looking at a consumer who is on the lookout for something more than the basic need of a transport. This car is not a big car, neither is it expensive like Escort, Honda and Opel Astra. At what rate do you expect volumes to rise? We will first create the brand image and only then chase the volumes. We are trying to build up expectations, a customer support system and a good relationship with prospective consumers. At present, I can only say that we are looking at a range of 18,000 to 25,000 cars. It also depends
