Is Microfinance CSR or business for ABN AMRO ?
Both. For ABN AMRO Microfinance is a business-oriented way of helping people who would otherwise be locked out of the economy. We believe that this solution is more effective than just giving handouts, for all involved. We call our CSR activities Sustainable Development. Sustainable Development means to do a business in a manner today so that resources are preserved and are enhanced for tomorrow. ABN AMRO Bank offers microfinance in India, to fulfill its mission of Sustainable Development. For ABN AMRO, sustainable development means “to live our Corporate Values and Business Principles to meet the needs of the organisation and our stakeholders today, while protecting, sustaining and enhancing human, natural and financial capital needed in the future.” In short, we strive to balance our current and long-term financial goals with the economic, environmental and social needs of future generations. Sustainable Development is a wholesome approach whereas CSR is restricted only to philanthro
