Is there a required marketing commitment for franchisors?
Yes. Franchisors are required to commit to certain levels of monthly franchise marketing expenditures in order to be accepted in the Franchise Dynamics program. Typical required expenditures start at a minimum of $5,000 per month. Can we work with Franchise Dynamics on a non-exclusive basis? No. Franchise Dynamics generally takes over all franchise sales activities on behalf of its clients. In these instances, it works with clients on an exclusive basis to avoid any sales channel conflicts. We generate a lot of leads through brokers – how does that work into the Franchise Dynamics program? Generally, our clients are able to minimize or eliminate franchise brokers; however, for those who choose to do so, brokers can be treated as another form of lead generation. Given that broker leads are typically pre-qualified, Franchise Dynamics may choose to reduce its commissions on these leads. Does Franchise Dynamics provide any reporting to Management? Yes. Management will receive periodic repo
