Is Today’s Modern Church Making Meatball Sundaes?
Yet despite the number of businesses and civic organizations who have embraced this new era of interactive media and marketing methods to reach their respective audiences, there remains one that seems to be lagging way behind: The Local Church. While more and more churches continue to place their faith (and budgets) in old media outlets like magazine ads, billboards, direct mail and radio and TV campaigns, it is this new era of online media that is now impacting the lives of today’s generation. In order to help more churches engage with these and other new marketing media outlets, Milan Ford, content editor for 316networks.com, connected with New York Times bestselling author and marketing guru Seth Godin to help shed some light on this new phenomenon. Author of the best-selling marketing book of the past decade, Purple Cow, Godin was recently named as one of the Top 21 Speakers Of The Next Century named by Successful Meetings Magazine. His newest book release, Meatball Sundae, unveils
