Isn a listing in the Yahoo or LookSmart directories enough?
No. While Yahoo and LookSmart reach are large portion of the internet audience, there are ten or so other search engines that are also highly utilized by searchers, and many of those reach beyond their own listings with their partnerships with other search engines. Many times if users don’t find what they are looking for on one search engine or directory they will go to another to perform the same search. Also keep in mind, since Yahoo and LookSmart are directories, not search engines, web sites are listed by categories, not keyword search terms.
