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It can be difficult to get started in a well-networked, niche markets. Without an email list or customer base, how can a marketer build buzz without a huge budget?

April 26, 2017base customer difficult email list marketer Markets niche STARTED

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It can be difficult to get started in a well-networked, niche markets. Without an email list or customer base, how can a marketer build buzz without a huge budget?

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See how one entrepreneur launched a grassroots marketing effort to break into a niche market, excite its influencers and, most importantly, sell products. This Sherpa case study includes strategies for combating negative commentary and reviews.