My install conversion for a message created with the Viral Optimizer is greater than the response conversion for certain days. How can this be?
The install conversion is referenced to the day that the install occurred, while the response is reference to the day that the invite or notification was sent, not when it was responded to. For example, consider the case where a single invite was sent to a single recipient on 1/1/2009 and that recipient responded and installed the application on 1/2/2009, and no other invites were sent or responded to for this Viral Optimizer event.
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