pts! How does a Firm reconcile its internal and external environments?
In the strategic work I’ve done, I look at the internal environment (firm’s competitive capabilities, strengths, weaknesses, its market position) and see how that information aligns with the industry’s strengths, weaknesses, competitive capabilities, and the market position. I actually also try to include a look at competing technologies or industries or markets. And then I look for opportunities and threats for both the internal and external. Try to do this in a table to see the similarities or contrasts. For example, you are a printing company. Some of your strengths are your brand identity for quality is high. You are a large company and you have a low-cost advantage due to your equipment. The printing industry strengths are that it is a trusted and reliable media, it is tangible, it has texture and color, etc. The industry’s weaknesses are that it is slow to change, is very weak at promoting itself, etc. Opportunities for both the print company and the print industry are in leverag
