Our oil is 100% wild Alaskan salmon oil. I made a conscious decision when we started this in 2003 that I wanted the most pure, natural and unrefined product available in the world. The only choice is still fish oil from Alaska whether Cod, Pollock, Sablefish (Black Cod) or Salmon for the following reasons: • Fish farming is illegal in Alaska. If it’s from Alaska, no matter what specie, it is wild. • The Alaskan salmon fishery is certified sustainable by the Marine Stewardship Council. • Alaskan salmon oil is a by-product of the fishing industry. We are utilizing the whole fish after the fillets are removed and what was, in the past, ground up and dumped back into the bay. Socially responsible harvest. • Raw unrefined Alaskan salmon oil has less heavy metals and pollutants than highly refined Anchovy, Sardine, Herring or farmed salmon oil produced in other parts of the world. “Fish Oil” is a generic term for oils generally produced from Anchovy, Sardine, Herring, Mackerel or Menhaden. T