Should I opt to have a jacket on my childrens book, or is a casewrap enough?
All of the books in the RJ Communications’ childrens book program will have a printed casewrap. Casewraps are what wrap the boards used in the hardcover binding and they go underneath the endpapers. Typically, a jacket is visually the same as the casewrap, but it is loose (i.e. it can be removed from the book, just the way we can take off a jacket). The advantage of having a jacket is that it allows you to have flaps, which are the parts that turn in at the front and the back of the book. Flaps are used to tell a bit about the book (front flap) and the author and illustrator (back flap). In other words the flaps are real estate that you use to sell your book. Many readers feel that the perceived value of a book is greater if there is a jacket. On the other hand, many parents tell me that their children just rip the jackets anyway, so they remove them as soon as they buy a book. The choice is yours. The bottom line is that the jackets do add a bit to the cost, but the choice is yours.
All of the books in the Self Publishing children’s book program will have a printed casewrap. Casewraps are what “wrap” the boards used in the hardcover binding and they go underneath the endpapers. Typically, a jacket is visually the same as the casewrap, but it is loose (i.e. it can be removed from the book, just the way we can take off a jacket). The advantage of having a jacket is that it allows you to have flaps, which are the parts that turn in at the front and the back of the book. Flaps are used to tell a bit about the book (front flap) and the author and illustrator (back flap). In other words the flaps are real estate that you use to sell your book. Many readers feel that the perceived value of a book is greater if there is a jacket. On the other hand, many parents tell me that their children just rip the jackets anyway, so they remove them as soon as they buy a book. The choice is yours. The bottom line is that the jackets do add a bit to the cost, but the choice is yours.
