Should I use services like link farms or send mass emails to prospective clients?
No. It’s best to only send email newsletters and other information to clients who have willingly volunteered their information to your law firm. Participating in mass or spam email campaigns, submitting your site to link farms, and other approaches considered to be under-handed can damage your online reputation quickly and keep you from achieving legitimate search engine rankings and benefits. Link farms, for example, violate the terms of service of most search engines and sites that use them are typically blacklisted.
