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Should the Tribune Company sell the naming rights to Wrigley Field?

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Should the Tribune Company sell the naming rights to Wrigley Field?

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ESPN.com “Zell, for all of his supposed billionaire brilliance, is too dumb to recognize this about Wrigley Field. He’s forgotten the First Commandment of business: The customer is always right. And the customer wants Wrigley to stay Wrigley.

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