Strategically?
– Reminding them that their communities are actually composed of intelligent, unique people. Never patronise the community or mask the truth. Take responsibility for your opinions and actions in the community. – Understand that the nature of their brand, although it can visually appear solid and immutable from their point of view, is actually a living transient and ever-shifting thing reflecting its community and environment. So… if the shield is no longer a place to hide, what can you hide behind – *should* you be hiding behind anything?
