The animal rights movement continues to target the fur industry. Haven they been responsible for the previous declines in fur sales?
According to research done by Responsive Management, a public opinion research firm specializing in environmental conservation and wildlife issues, 88% of all Americans say that the animal rights movement had no influence on their decision to buy (or not buy) fur. In fact, 92% said they disapprove of the tactics used by animal activists. The recession of 1987 through the early 90’s was the primary reason for the decline in fur sales.
