There’s a lot of talk about SEO – Search Engine Optimisation. As a web developer what role do you play in advising a client on their SEO?
There’s a few key factors that go into helping with SEO and rankings within those search engines. The most important one is the content and the words on your page. This is where a client should choose a professional copywriter as they are experts at writing key messages using content-rich key words that get attention. A site needs to be worded and structured in such a way that search engines will pay attention and work towards pushing you up the search results. My role as a developer in SEO is to build and structure the website, to put
