We e often posed the following question: “Wheres the scientific evidence, the studies that show there is such a thing as subliminal perception?
The problem is with the word ‘scientific,’ because this suggests not only a specific method and reliable results BUT ALSO a process of open discovery and public sharing of those results. With government-sponsored research, in the corporate world, the world of trade secrets, very little scientific openness exists.The word there is ‘proprietary.’ Knowledge is owned EXCLUSIVELY by the sponsor of the research, whether that’s the corporation or some obscure government agency. Often, even the researchers don’t know the whole picture, much less the public. Corporate knowledge is often compartmentalized and made available even within the corporation on a strict need to know basis. Involved employees sign nondisclosure agreements. Violation of contract by revealing secrets isn’t good for a researchers career and may even land them in court. If the research has been contracted out to a firm that specializes in that kind work, the knowledge is further compartmentalized. The specialists keep the s
