What are aims and objectives?(in business) 1 paragraph answer needed?
The aims and objectives of the business are statements of how to reach the business goal. This is usually in the business Mission Statement. Such as, The Bodyshops aims will probably be along the lines of ‘To provide products that are not tested on animals’ While a company like ICI will be ‘to maximise return for shareholders’ (to make the most money as it possibly can) Objectives tend to be measurable milestones towards the business goal. — Not necessarily. All business aim to survive and grow, but he is asking about aims and objectives. Read about business mission statements and how their aims and objectives follow the mission statement in a school context. Remember this is in Homework Help, ‘to make money’ might not get as higher marks, they will be expecting a bit more.
