What are key points to remember when developing content for a web site?
Remember who is your intended target market or audience. This focus alone will make things much easier in writing material for the web site as well as making the tough decisions on design issues including the use of graphics. Equally important, a person should ask himself or herself what they honestly expect to happen as a result of having a company web site. Answering this question will allow clear direction on what objectives the web site is supposed to meet. This in turn will allow companies to more objectively determine the level of success or failure of the web site and any corrective action that should be taken. Additionally, continue to seek customer feedback concerning your Web efforts because this can be the purist form of market research that can be had.
