What are Meta Description Tags?
Meta description tags have three primary uses: • To describe the content of the page accurately and succinctly • To serve as a short, text “advertisement” to click on your results in the search results • To display targeted keywords, not for ranking purposes, but to indicate the content to searchers Great meta descriptions, just like great ads, can be tough to write, but for keyword-targeted pages, particularly in competitive search results, they’re a critical part of driving traffic from the engines through to your pages. Their importance is much greater for search terms where the intent of the searcher is unclear or different searchers might have different motivations.
