What are Popunders?
Imagine a situation where you go to the library to find something and are accosted by salespeople with every step you take. How long would you stay in the library if you couldn’t take a step without someone trying to sell you something? Now imagine that there is a small bake sale outside the library, where the sellers are instructed to only approach people leaving the library. After having obtained the books you wanted, or read to your heart’s content, you may not mind being asked to buy some cookies, and you’d certainly be more likely to buy the cookies when you exit, than when you enter. This is the theory behind one marketing practice in Internet sales: the popunder ad. Popunders are a type of pop-up ad that you may encounter when you’re searching through Internet sites. They are distinct from ads that pop up in front of the main page you’re searching. The typical pop up ad loads with the page you’re looking at, and often can be closed with a click or two of the mouse. With popunder
Popunders are advertisements that load into the viewer’s internet browser (a second page) behind the primary PPC landing page. It’s basically a pop-up ad that hides behind the requested page and is not noticed until the primary web page is closed (and then the popunder is visible). I believe you derive revenue if the internet user then clicks on the popunder ad. Many people, myself include, really dislike popups and popunders and consider them a nuisance.