What Are Promotional Products?
Promotional products are items used to promote a product, service or company program including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items. How is promotional products marketing used? Since promotional products can be used alone or integrated with other media, there are virtually limitless ways to use them. Popular programs cited most often by industry consultants are business gifts, employee relations, orientation programs, corporate communications and at tradeshows to generate booth traffic. They’re also effective for dealer/distribution programs, co-op programs, company stores, generating new customers or new accounts, nonprofit fundraising, public awareness campaigns, and for promotion of brand awareness and brand loyalty. Other uses include employee incentive programs, new product or service introductions, and marketing research for survey and focus group participants. What kinds of promotiona
Promotional products – usually imprinted with a company’s name, logo or message – include useful or decorative articles of merchandise that are utilized in marketing and communication programs. Imprinted products that are distributed free are called advertising specialties. Imprinted items given as an incentive for a specific action are known as premiums. Business gifts, awards and commemoratives are also considered promotional products. How is promotional products marketing used? Since promotional products can be used alone, or integrated with other media, there are virtually limitless ways to use them. Popular programs cited most often by industry distributors are business gifts; employee relations; orientation programs; corporate communications; and at trade shows to generate booth traffic. They’re also effective for dealer/distribution programs; co-op programs; company stores; generating new customers or new accounts; nonprofit fundraising; public awareness campaings; and for promo
