What are software localization services?
Competition in the software industry is fierce with many quality products vying for the same market. Differentiation today is not about bells and whistles, but about who best meets the needs of the customer. Translation is the key to a strategic advantage. Software localization is much more than translating user interfaces from one language to another. It is about adapting all cultural content and technical issues to a specific audience in a given location. Localization means ensuring that your software “speaks” the language of your customers. In a world of globalization, localization can make the difference between success and failure in your target markets. However, as the business environment becomes increasingly competitive, the challenge of adapting software, documentation, online help, web pages and manuals to conform to the cultural, linguistic and regulatory needs of each customer becomes formidable.
