What are some misperceptions about virtual events?
I think one of the misperceptions is that a virtual event is not an event, an event being something that has a lifecycle, that has something that happens before, something that happens during and something that happens afterwards. If you don’t have the assumptions that what you are doing is actually an event, then you start to believe that you don’t have to support it like an event and there doesn’t have to be, in a sense, the infrastructure and a strategy involved in doing it. That’s what I find a lot of our clients are struggling with, because when you shift from a physical event to a virtual event, there are a lot of things to consider or you’re just creating a new virtual event. There has to be an appreciation that you’re still staging this experience. It just happens to be online.
