What are some useful facts about candles?
According to the National Candle Association, U.S. retail sales of candles are estimated at approximately $2 billion annually, excluding sales of candle accessories. Candles are used in 7 out of 10 U.S. households. Manufacturer surveys show that more than 95% of all candles are purchased by women. Votives, container candles and pillars are currently the most popular types of candles with American consumers. Candle industry research indicates that the most important factors affecting candle sales are scent, color, cost and shape. The retail price of a candle generally ranges from approximately .50¢ for a votive to $75 for a large pillar candle. Highly unusual or embellished artisan candles can be upwards of $200 or more. Two-thirds of candle purchasers say they use candles once a week or more often. Consumers are increasingly purchasing candles as a focal point for their home décor and for aromatherapy-like relaxation and stress reduction. Three-fourths of all candle buyers say that fra
