What are the advantages and challenges of doing business in China?
The advantages include the access to a large market, the fastest growing economy in the world, and the ability to find and develop opportunities. The challenges include the vast area of the country, which is often not appreciated. There are logistical issues and cultural differences between areas within China. It is very important to establish a system of controls, reporting structures and policies and procedures to ensure that costs are kept to a minimum and that intellectual capital and property is protected. Q. Why did you base your company in North-east China? North-east China is the industrial home of Chinese industry and metallurgy with a large pool of skilled workers. The costs are also lower than in the major centres. Shenyang has completely changed over the years and is a great modern city with lakes and gardens and great facilities. It is also a great place to live. Q. What differentiates Astron from its competitors? Astron is a technology company. We are passionate about our
