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What are the advantages and disadvantages of HTML email in mailing lists ?

April 26, 2017advantages disadvantages email html lists mailing

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What are the advantages and disadvantages of HTML email in mailing lists ?

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HTML email allows graphics, pictures, colors, different font sizes, and font styles like bold or italics, which can be an advantage if used correctly. Because there is no email HTML standard, the primary disadvantage of HTML email is that your message will look different or be blank for some of your subscribers. In addition, HTML email (without any graphics) can be 3 to 10 times larger than plain text email, and a pain to download for subscribers with dial up connections. Email etiquette says send plain text email messages, with clickable links to the web pages that contain any graphic material. For more information about HTML email, please click here.