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What are the best books or web sites on best practice customer reward/loyalty program design?

April 26, 2017best Books customer design loyalty Practice program reward web sites

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What are the best books or web sites on best practice customer reward/loyalty program design?

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I am particularly interested in the learning about psychological or behavioral advantages/disadvantages of a point-based system versus straight cash/debit card reimbursement and what should be considered in determining the breadth of award choices to make available.